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Pricing

Pricing scoped to your business.

Every estimate is built from your actual scope: workflows, systems and support. You get the full investment in writing before work starts.

Written proposalExample layout
  • 01

    Discovery & scoping

  • 02

    Build

  • 03

    Testing & launch

  • 04

    Ongoing support

Timeline, milestones & full investmentFixed before work starts
Illustrative structure of a proposal — not a real quote.

How estimates are built

From first call to a fixed, written scope.

A quote is the first step in the conversation, not a commitment. You're free to compare it against other options before deciding anything.
  1. 01

    Free strategy call

    We learn how the work happens today, which tools are involved and what a good outcome looks like. No quote is guessed from a form.

  2. 02

    Scope the work

    We map the workflows, systems and deliverables involved — and flag where automation or a rebuild wouldn't be worth the cost.

  3. 03

    Written proposal

    You get exactly what's being built, a realistic timeline broken into milestones, and the full investment. No vague ranges.

  4. 04

    Agree, then build

    Nothing starts until you've agreed the scope. Anything new that comes up later is scoped and quoted separately, never added silently.

What drives the cost

Why every project is custom.

Fixed pricing works when every customer needs the same thing. Automation rarely works that way — the right scope for a five-person team looks nothing like the right scope for a business with a dozen connected systems. A fixed price would overcharge simple projects or undercharge complex ones.

  • Workflows and automations

    How many processes are being automated, and how much logic, AI or human review each one needs.

  • Systems to integrate

    A single workflow connecting two tools costs meaningfully less than a build across a CRM, support desk and marketing stack.

  • Website scope

    A focused landing page, a full site or a custom platform — plus the features and integrations it needs.

  • Ongoing support

    Whether you want monitoring, optimization and regular reviews after launch, and how hands-on that should be.

Engagement models

Three starting points. Every quote custom.

These describe typical scope at each level. Every figure is quoted after a strategy call. Most clients start small and expand once the first project proves itself.
  • 01

    Starter

    For small businesses taking their first step into automation.

    Price

    Custom quote

    Scoped after a free strategy call

    • 1–2 automated workflows
    • Basic chatbot or support automation
    • A focused landing page or website update
    • Email support
    • Monthly check-in call
  • 02

    Growth

    For growing teams ready to scale their operations.

    Price

    Custom quote

    Scoped after a free strategy call

    • Multiple AI agents & workflows
    • CRM and marketing integration
    • Full website build or redesign
    • Priority support
    • Quarterly optimization review
    • Dedicated onboarding
  • 03

    Enterprise

    For organizations with complex, multi-system needs.

    Price

    Custom quote

    Scoped after a free strategy call

    • Custom AI agent development
    • Full-stack integration & security review
    • Multi-channel support system
    • Dedicated account support
    • Custom SLAs
    • Ongoing strategic consulting

How engagements are structured

Fixed-scope projects
A website build or a defined automation has a clear scope, milestones and an end date.
Ongoing support
Monitoring and optimization after launch is typically month-to-month — no fixed minimum term.
Payment
Agreed per project. Larger engagements are often split across milestones; ongoing work is usually billed monthly.

Compare

What's typically included at each level.

A guide to typical scope — your proposal lists exactly what's included for your project.
  • AI Workflow Automation

    Starter
    Basic
    Growth
    Advanced
    Enterprise
    Custom
  • Website Development

    Starter
    Landing Page
    Growth
    Full Site
    Enterprise
    Custom Platform
  • Customer Support Automation

    Starter
    Not included
    Growth
    Included
    Enterprise
    Included
  • Digital Marketing

    Starter
    Not included
    Growth
    Included
    Enterprise
    Included
  • Virtual Assistant Support

    Starter
    Not included
    Growth
    Optional
    Enterprise
    Included
  • CRM & Tool Integrations

    Starter
    Basic
    Growth
    Advanced
    Enterprise
    Full
  • Support Response Time

    Starter
    Email
    Growth
    Priority
    Enterprise
    Dedicated
  • Strategy Reviews

    Starter
    Not included
    Growth
    Quarterly
    Enterprise
    Ongoing
  • Custom SLAs

    Starter
    Not included
    Growth
    Not included
    Enterprise
    Included
  • Dedicated Account Manager

    Starter
    Not included
    Growth
    Not included
    Enterprise
    Included

What drives cost

What makes a project cost more, or less?

Five factors decide most of a quote. Knowing where your project sits on each one is the quickest way to estimate the budget before we talk.
Cost drivers for AI automation and web development projects
Systems & integrationsLowerOne or two tools with standard, well-documented APIsHigherSeveral systems, custom or legacy APIs, two-way data sync
Workflow complexityLowerA linear flow with a few steps and clear rulesHigherBranching logic, approvals, exception handling and edge cases
AI usage volumeLowerOccasional AI steps on low message or document volumeHigherHigh-volume conversations or documents, larger models, retrieval over your data
Design scopeLowerA landing page or updates to an existing siteHigherA full custom site, store or app with new content and design system
Ongoing support hoursLowerLaunch, handover and occasional fixesHigherMonitoring, regular optimization and a set number of support hours each month

FAQ

Pricing questions, answered

Still wondering how a custom quote works? Start here.

No two businesses automate the same way. A fixed price would either overcharge simple projects or undercharge complex ones, since the number of workflows, systems involved, and ongoing support needed varies widely between clients. Every quote is scoped to your actual goals and systems instead of a flat rate.

We look at the number of workflows, systems to integrate, and ongoing support required, then price the engagement around that scope rather than a one-size package. A single workflow connecting two tools costs meaningfully less than a multi-system build across a CRM, support desk, and marketing stack.

Starter suits a first automation project for a smaller team testing the waters, Growth suits teams ready to scale automation across multiple systems, and Enterprise suits organizations with complex, multi-system needs and custom SLAs. We'll help you choose the right fit during a strategy session, not guess from a form.

Yes. Many clients start with Starter or Growth and expand into more services as their needs and results grow, rather than committing to a bigger tier before they know what they actually need. Upgrading is a conversation about scope, not a rigid plan change.

No fixed minimum — we scope engagements based on the project rather than locking every client into the same term. A one-off website build is a fixed-scope project with a clear end date, while ongoing automation support is typically month-to-month. We'll recommend the right structure for your situation.

Ongoing support and optimization are included in Growth and Enterprise as part of the engagement, not billed as a separate add-on. Starter includes a monthly check-in call, with additional support available if your business needs more hands-on attention than that tier covers.

We'll discuss your current systems, goals, and challenges in detail, then outline the specific services and rough scope that would make sense for your business before any commitment. It's a real working session, not a generic sales call, and you'll leave with a concrete next step either way.

Yes. Payment structure is discussed and agreed on a per-project basis during scoping, rather than forced into one fixed billing model for every client. Larger engagements are often split across milestones, while smaller or ongoing work is typically billed monthly — we'll work out what fits your situation.

How we handle your data

  • Secure data handling
  • Encrypted connections
  • Access-controlled systems
  • NDA on request
  • Ongoing monitoring
  • Confidential by default

Get a written estimate for your project.

Book a free strategy call. We'll scope what you need and send a proposal with the timeline and full investment — no obligation.

Book a free strategy call